Company

is the professional cosmetics brand that combines high quality with craftsmanship in product preparation, born from the best tradition of Italian family entrepreneurship. Edoardo, DíDí for all friends – first founder of the line and friend of the current owners, gave the brand its name.

pursues an ideal of pure and simple beauty combined with the culture of wellness as a source of health and self-care. Italy, the home of taste and style, and Milan, the capital of fashion, are the ideal setting in which DíDí Milano originated.

is aimed at all beauty professionals, beauticians and consumers looking for quality products, constant research and beauty care. In a few words… DíDí Milano is Made in Italy quality, passion for beauty, awareness in the formulation of safe and performing cosmetics.